--- title: Erin Callie --- [Skip to content](https://www.erincallie.com#main-content) [![logo-black (1)-1](https://www.erincallie.com/hs-fs/hubfs/logo-black%20(1)-1.png?width=100&height=39&name=logo-black%20(1)-1.png "logo-black (1)-1")](https://www.erincallie.com) - [Show Me Around](https://www.erincallie.com#showme) - [Get In Touch](mailto:erin.wiggers@gmail.com) [![Erin Wiggers](https://www.erincallie.com/hs-fs/hubfs/logo-black%20(1)-1.png?width=1962&height=761&name=logo-black%20(1)-1.png "Erin Wiggers")](https://www.erincallie.com) - [Show Me Around](https://www.erincallie.com#showme) - [Get In Touch](mailto:erin.wiggers@gmail.com) Hello, My Name Is # ErinWiggers I Am ATechnical Executive Accelerating Revenue Velocity [Download CV](https://www.erincallie.com/hubfs/Erin%20Wiggers%20-%20Technical%20Executive%20CV.pdf?hsLang=en) ![erin-image](https://www.erincallie.com/hs-fs/hubfs/erin-image.png?width=1000&height=1000&name=erin-image.png) Technical Executive Accelerating Revenue Velocity 60 days To launch RevOps infrastructure driving 100% adoption and $12M pipeline visibility 80 % Reduction of manual data entry and admin work through strategic automation 20 + hrs Saved weekly using a custom-built AI-powered professional services quoting platform ## I help agencies, growth-stage SaaS and AI companies turn messy revenue operations into engines that actually scale. That means building CRM ecosystems that work, deploying AI automation that eliminates busywork, and creating the data infrastructure that lets you see what's really happening across your entire funnel. I love untangling fragmented tech stacks and aligning marketing, sales, and CS into one seamless motion. My systems have resulted in 30% productivity gains, 10x operational velocity, and revenue teams that finally trust their data. I turn chaos into clarity & friction into revenue. ## What I Do FeaturedProjects Product Strategy Product-Led Growth for ProServe Agencies I developed a product-led growth strategy that focuses on customer acquisition and revenue generation through innovation. By leveraging data analytics and customer insights, I optimized user engagement and aligned product developments with market opportunities. Through comprehensive market research and competitive analysis, I shaped a forward-thinking product roadmap that ensures customer satisfaction and long-term success. Artificial Intelligence Agentic AI Automation Designed and deployed intelligent AI systems that operate autonomously across complex, multi-step workflows. These are agentic systems featuring conversational memory, custom tool integrations, and collaborative prompt management. Built solutions for deal discovery, content generation, transcript analysis, and document parsing that reduced production time by 99% and eliminated 200+ hours of manual work monthly. These systems transform revenue operations from reactive to predictive, enabling teams to handle 3x lead volume without adding headcount. Product Strategy Product Strategy & Development Led product strategy and development by managing a cross-functional team of designers, developers, and implementation specialists. Oversaw the creation of innovative internal tools and web application products that enhanced operational efficiency and user experience. Utilized agile methodologies to deliver high-quality software solutions on time and within budget.   Technical Skills Data Architecture Designed scalable data models and governance frameworks that transform fragmented information into actionable intelligence. Created unified data architectures across HubSpot, Salesforce, Snowflake, and Supabase including standardizing schemas, building enrichment pipelines, and establishing attribution models that teams actually trust. Delivered $12M in pipeline visibility within 60 days by mapping how data flows (and where it leaks) across the entire revenue ecosystem. This foundational work ensures every dashboard tells the truth and every decision is backed by reliable data. Backend Development Custom Integrations Architected seamless connections between disparate systems to create unified, real-time data flows across the revenue ecosystem. Built custom integrations linking CRMs, marketing platforms, financial systems, and data warehouses which eliminated manual data entry by 80% and improved forecasting accuracy. Specialized in connecting tools that "don't talk to each other" out of the box, delivering consolidated tech stacks that save clients an average of $250K annually while creating the single source of truth that executive teams need for confident decision-making. Product Strategy Scalable Components Across Platforms Implemented scalable components across multiple platforms to maximize code reusability and efficiency. Focused on building modular and adaptable codebases that enhanced development speed and reduced redundancy. Ensured optimal performance and maintainability across various applications by adhering to best coding practices. Web Applications Customer Portal & Storefront Developed an advanced e-commerce storefront and customer portal, focusing on enhancing user experience and compliance. Key features included dynamic filtering and searching using HubDB data, a robust product comparison tool, and tailored product visibility based on provider settings and regulatory requirements. The project prioritized improving usability, increasing sales, and maintaining data security while delivering a personalized and efficient shopping experience for both patients and providers. These enhancements not only optimized the purchasing process but also ensured trust and compliance within the platform. Web Applications Custom Community Events Calendar Developed a dynamic and user-friendly Events Calendar customer portal leveraging HubSpot CMS and CRM capabilities. This project featured advanced event filtering and searching, user-specific event visibility based on permissions, and robust authentication mechanisms to cater to diverse user roles (guests, members, admins). The solution enhanced user engagement, streamlined event management, and ensured compliance with visibility rules, delivering a seamless experience across all devices. Web Applications Bespoke Application Tracking System Developed a bespoke Application Tracking System using a completely custom HubSpot architecture to replace Salesforce. Engineered a scalable and efficient solution that streamlined data management, improved tracking capabilities, and increased overall productivity. Integrated advanced features to meet specific business needs and workflows.   Projects ## Technical Details NerdyStuff - Technology - Automation - Products - Documentation - Thought Leadership Cross-Platform Fluency Technologies I Work With From CRMs to data warehouses to AI platforms, I speak the full language of modern revenue infrastructure. I've architected solutions across HubSpot, Salesforce, and Marketo; built automations in n8n, Zapier, and Make; designed data pipelines with Snowflake and Databricks; and deployed AI using OpenAI, Claude, and Perplexity. Whether you're running Stripe or Shopify, Quickbooks or Sage, I know how to make your tools talk to each other and actually tell the truth. Agentic AI Agentic AI Systems I've Built These systems of intelligent agents handle complex, multi-step workflows autonomously. I've built systems for Deal Discovery, Stakeholder Mapping, Contact Research, Ebook Writing, Blog Generation, Transcript Handling, Document Parsing, and intelligent Storage & Querying. Each workflow features conversational memory via Redis, collaborative prompt management, and custom-built tools. This is the intelligence layer that transforms RevOps from reactive to predictive. Innovation Custom Products I've Shipped When the right tool doesn't exist, I build it. I've created Scoper (a digital deal room for transparent project scoping), a Content Engine that reduced time to first draft by 99%, an agentic Networking System that automates research and outreach, a Document Repository with intelligent retrieval, and a Journey Mapper for visualizing customer lifecycles. These are production-grade systems solving real operational problems. Documentation Systems Are Only As Good As Their Documentation Great systems need great documentation. Here you'll find samples of my technical work: data diagrams and ERDs that map complex relationships, process flows that visualize revenue operations, technical documentation that makes implementation repeatable, and presentations that translate complexity into clarity. This is how I ensure the systems I build are understood, maintained, and scaled. [Multi-Object Solution Design Diagrams](https://www.erincallie.com/hubfs/Solution%20Design%20Diagrams.pdf?hsLang=en) [Student Portal Documentation](https://www.erincallie.com/hubfs/Student%20Portal%20Documentation.docx.pdf?hsLang=en) [Agentic RAG Slide Deck](https://www.erincallie.com/hubfs/Agentic%20RAG%20_%20Docusaurus.pdf?hsLang=en) Sharing Insights Webinars & Thought Leadership I teach others how to think about complex systems. I've been featured in webinars on HubSpot + Webflow integration, led a 3-part deep-dive series on HubSpot CRM Cards, and appear regularly on a weekly AI podcast exploring the practical applications of agentic automation. When I'm not in the weeds building, I'm helping others understand what's possible. #### WEBINARS [Unlocking Built-In HubSpot CRM Cards](https://www.youtube.com/watch?v=aUc_4kiqX60) [Webflow + HubSpot Integration](https://webflow.com/resources/webinars/webflow-hubspot-integration) [Custom Events Portal in HubSpot (SURGE Event)](https://www.youtube.com/watch?v=XvvZ1FElm80) [Building Membership Experiences in HubSpot](https://www.youtube.com/watch?v=VShmQsySg78) Stuff ## Examples of Innovation ### Transcript Handler An agentic meeting intelligence workflow that autonomously processes meeting transcripts, extracts key actions, and logs time to the correct project or client—no manual tagging required. Powered by LLMs and structured reasoning agents, it interprets conversation context, identifies the right task hierarchy in the project management system, and records time entries automatically. Designed to eliminate post-meeting admin work while improving accuracy and team accountability. ### Content Engine A multi-agent creative automation system that turns strategy into production-ready content. Each agent handles a specific step—research, strategy, outline, writing, and review—allowing creative teams to generate consistent, high-quality assets at scale. The workflow connects n8n, Notion, and HubSpot CMS to enable prompt collaboration, versioning, and publishing automation. The result: 10× faster content velocity without sacrificing voice or quality. ![scoper-build-gif](https://47496020.fs1.hubspotusercontent-na2.net/hub/47496020/hubfs/scoper-build-gif.gif?width=1200&length=1200&name=scoper-build-gif.gif) ![flowtie-dashboard](https://47496020.fs1.hubspotusercontent-na2.net/hub/47496020/hubfs/flowtie-dashboard.gif?width=1200&length=1200&name=flowtie-dashboard.gif) ![native-gems](https://47496020.fs1.hubspotusercontent-na2.net/hub/47496020/hubfs/native-gems.gif?width=1200&length=1200&name=native-gems.gif) ## Professional Skills MyTalents CRM Architecture & Administration99% Designing HubSpot and Salesforce ecosystems that actually work—unified data models, clean object relationships, and automation logic that scales. I build CRMs that become your single source of truth, not another data graveyard. AI & Automation Engineering90% Deploying intelligent workflows that eliminate manual bottlenecks and transform operations from reactive to predictive. From lead scoring to transcript analysis to automated pipeline insights—AI that does the heavy lifting so your team can focus on selling. Data Architecture & Governance95% Creating the connective tissue between your tools so data flows cleanly and consistently. Standardized schemas, enrichment protocols, and attribution models that give you confidence in every number on your dashboard. Integration & Tech Stack Management80% Consolidating fragmented tool ecosystems into streamlined, interoperable systems. I've delivered $250K+ annual savings per client by eliminating redundancy and making your stack work together instead of against each other. Analytics & Business Intelligence95% Building dashboards and reporting infrastructure that answer the questions keeping you up at night. Real-time pipeline visibility, forecasting models, and executive briefings that turn data into decisions. Cross-Functional Leadership88% Aligning marketing, sales, and customer success into one cohesive revenue motion. Breaking down silos, standardizing handoffs, and creating shared accountability for the metrics that matter. Process Design & Optimization82% Mapping revenue flows to find where growth stalls, duplicates, or leaks—then redesigning for velocity. Lifecycle stages, SLAs, and playbooks that make every rep perform like your top performer. Change Management & Enablement98% Rolling out new systems in ways that actually stick. Training, documentation, and adoption strategies that transform resistance into momentum and ensure your investment delivers ROI. Strategic Planning with Tactical Execution78% Bridging the gap between board-level vision and boots-on-the-ground implementation. I don't just build roadmaps—I build the systems, automations, and dashboards that make strategy operational. Revenue Operations Expertise90% End-to-end ownership of the revenue engine—from MQL to expansion. GTM diagnostics, pipeline optimization, and the infrastructure that turns unpredictable growth into a repeatable machine. Internal Tool Creation & Productization96% Building custom solutions when off-the-shelf won't cut it. ROI calculators, assessment tools, and internal applications that solve specific operational challenges and create competitive advantage. Multi-Agent AI System Design92% Architecting agentic workflows where AI systems work together—routing, analyzing, prioritizing, and executing without constant human intervention. The intelligence layer that makes RevOps self-sustaining. Talents ## Resume MyStory ### Education #### Masters in Entertainment Business Full Sail Graduated with a 3.8 GPA and completed a master’s thesis. #### B.A. Biology & Psychology University of Mississippi Graduated with a 4.0 GPA from the Sally McDonnell Barksdale Honors College.. ### Experience #### Chief Geek Geekeri2022 - 2026 - Founded a boutique RevOps + automation engineering consultancy, positioning Geekeri as a **technical RevOps engineering partner** specializing in data, automation, and AI-enabled revenue systems (primarily within the **HubSpot** ecosystem). - Created and operationalized Geekeri’s signature delivery method (**GEARS**: Gather, Engineer, Activate, Reinforce, Scale), pairing rapid implementation with governance, enablement, and measurable outcomes. - Architected and implemented RevOps infrastructure at speed—achieving **100% CRM adoption in 60 days** and enabling visibility into a **~$12M sales pipeline** through standardized processes, reporting, and platform configuration. - Delivered revenue-impacting CRM + data architecture improvements, including **real-time reporting** that improved **forecast accuracy by ~60%** and implementations that lifted **lead-to-customer conversion by ~45%** (avg.). #### Director of Technical Services BridgeRev2023 - 2025 - Built AI-powered quoting platform, reducing creation time by two thirds and saving 20 hours weekly - Developed RevOps Assessment Tool, improving client retention by 35% - Consolidated tech stacks, delivering average annual savings of $250K per client and $2.5M+ total - Implemented HubSpot to achieve 45% lift in lead-to-customer conversion rates on average - Created reusable RevOps frameworks that allowed 3x more client projects annually - Built custom integration enabling real-time reporting that improved forecasting accuracy by 60% - Built custom ATS, reducing costs by $36K annually while improving data accuracy by 40% #### Director of Development Impulse Creative2021 - 2022 - Led a team of developers to deliver web application that generated $7M+ in project revenue - Created a component library, to reduce dev time by 35% and enable 2x faster project delivery - Implemented Agile methods, improving on-time delivery to 95% and reducing scope creep by 50% - Created PM system to increase team utilization to 85%, generating additional $450K in billable hours - Mentored junior developers improving team productivity by 40% and reducing oversight by 50% Story ![logo-black (1)-1](https://www.erincallie.com/hs-fs/hubfs/logo-black%20(1)-1.png?width=200&height=78&name=logo-black%20(1)-1.png "logo-black (1)-1") - [Show Me Around](https://www.erincallie.com#showme) - [Get In Touch](mailto:erin.wiggers@gmail.com) © 2026 All rights reserved.