That means building CRM ecosystems that work, deploying AI automation that eliminates busywork, and creating the data infrastructure that lets you see what's really happening across your entire funnel. I love untangling fragmented tech stacks and aligning marketing, sales, and CS into one seamless motion. My systems have resulted in 30% productivity gains, 10x operational velocity, and revenue teams that finally trust their data. I turn chaos into clarity & friction into revenue.
Led product strategy and development by managing a cross-functional team of designers, developers, and implementation specialists. Oversaw the creation of innovative internal tools and web application products that enhanced operational efficiency and user experience. Utilized agile methodologies to deliver high-quality software solutions on time and within budget.
Implemented scalable components across multiple platforms to maximize code reusability and efficiency. Focused on building modular and adaptable codebases that enhanced development speed and reduced redundancy. Ensured optimal performance and maintainability across various applications by adhering to best coding practices.
Developed a bespoke Application Tracking System using a completely custom HubSpot architecture to replace Salesforce. Engineered a scalable and efficient solution that streamlined data management, improved tracking capabilities, and increased overall productivity. Integrated advanced features to meet specific business needs and workflows.
These systems of intelligent agents handle complex, multi-step workflows autonomously. I've built systems for Deal Discovery, Stakeholder Mapping, Contact Research, Ebook Writing, Blog Generation, Transcript Handling, Document Parsing, and intelligent Storage & Querying. Each workflow features conversational memory via Redis, collaborative prompt management, and custom-built tools. This is the intelligence layer that transforms RevOps from reactive to predictive.
Great systems need great documentation. Here you'll find samples of my technical work: data diagrams and ERDs that map complex relationships, process flows that visualize revenue operations, technical documentation that makes implementation repeatable, and presentations that translate complexity into clarity. This is how I ensure the systems I build are understood, maintained, and scaled.
I teach others how to think about complex systems. I've been featured in webinars on HubSpot + Webflow integration, led a 3-part deep-dive series on HubSpot CRM Cards, and appear regularly on a weekly AI podcast exploring the practical applications of agentic automation. When I'm not in the weeds building, I'm helping others understand what's possible.
Unlocking Built-In HubSpot CRM Cards
An agentic meeting intelligence workflow that autonomously processes meeting transcripts, extracts key actions, and logs time to the correct project or client—no manual tagging required. Powered by LLMs and structured reasoning agents, it interprets conversation context, identifies the right task hierarchy in the project management system, and records time entries automatically. Designed to eliminate post-meeting admin work while improving accuracy and team accountability.
A multi-agent creative automation system that turns strategy into production-ready content. Each agent handles a specific step—research, strategy, outline, writing, and review—allowing creative teams to generate consistent, high-quality assets at scale. The workflow connects n8n, Notion, and HubSpot CMS to enable prompt collaboration, versioning, and publishing automation. The result: 10× faster content velocity without sacrificing voice or quality.